Research on the development strategy of health tourism in Zhaoqing area under the trend of sojourn

Abstract

As an emerging tourism industry, health tourism has become an emerging industry vigorously developed by countries around the world. The development of health tourism in Zhaoqing area is of great practical significance, has a good foundation and development prospects, especially in terms of ecology, market, characteristics, etc., has a clear positioning and planning. Based on the current situation of health tourism development in Zhaoqing, the article summarizes the problems existing in the process of its development and analyzes them accordingly. The results show that Zhaoqing is rich in tourism resources and has great market potential, but Zhaoqing has not introduced specific health care standards, resulting in the characteristics of the relevant health care tourism products are not distinctive and the publicity efforts are insufficient, which results in the low visibility of Zhaoqing's health care tourism products. Therefore, on the basis of the existing health tourism resources and market, in view of the current problems, from the construction of diversified health tourism industry market players and product system, improve the visibility of health tourism products, and strengthen the construction of health tourism personnel and other aspects of the development of health tourism in Zhaoqing region and the corresponding planning strategy, for the development of health tourism in the region of Zhaoqing to provide certain theoretical support and practical guidance significance.