Big Data Analytics based governance and Decision performance

Abstract

Digitalization of businesses has resulted in globalization, which in turn has led to collection of massive data related to different stakeholders by the businesses. This data, often called Big Data is a valuable resource for the firms. The objective of this paper is to understand if the inclusion of Big Data analytics has resulted in better strategic decision making by the governing bodies of the businesses. In addition, the mediation effect of big data analytics is tested on big data-based governance and decision performance through Baron and Kelly mediation test. Data is collected from the real estate industry through a questionnaire. The results indicate that there is a positive relationship between big data-based governance and decision performance. Big data Analytics directly affects the decision performance while the relationship between big data-based governance and big data capabilities is insignificant. In addition, big data capabilities have mediating impact on the big data driven governance and decision performance relation.